Recently I was at a women’s entrepreneur event and I must say I had an awesome time. There were so many women there with so many different, and similar, business ideas it was amazing. The part that I really enjoyed was that we were all there to learn from each other. Not to steal each others ideas but to connect, build, and profit with each other. But one of the things I couldn’t help but notice was the lack of internet knowledge in the room. There were women of all race, shape, and size. They were various business ideas, different strategies, and tools for marketing and so much more, however the collective thought in the room was how to gain visibility on the web. Whether they were just starting their business or have already been in business for quite some time, these women were not comfortable maneuvering their way on the internet via social media, blogging and more.
Because I love the web and I’m on it pretty much all day (and it’s like the next best thing out there, or the only thing out there) I couldn’t fathom the idea of not being comfortable, or knowing someone that was comfortable with website designs or customization and/or social media, such as facebook, twitter, and linkedin. One of the the thing that was mentioned on the web that could help increase online visibility was the use a blog, more specifically a wordpress blog. The reason behind this is that wordpress is very easy and search engines love it. With all the added plugins it’s easy to make your blog search engine friendly. But what about moving beyond the blog. Have you ever thought about using wordpress for your main site. I did! I remember my first blog on wordpress.com. I loved it because it allowed my site to look more like a regular website as oppose to a simple blog. This opened a whole new world for me. I then moved to the self-hosted wordpress and was able to fully customize my blogs as I see fit. I was in love. I finally bought my first premium theme this year and I have to tell you I’m loving it. I can’t imagine why anyone would struggle with creating a website when wordpress exist.
So why use wordpress? I’ll tell you why. It’s simple, it’s easy, and search engine loves it. As a women who is not only an entrepreneur but a mom, and a wife we are always trying to find ways to save money. Well why not save money in your business as well. I’m not saying be cheap, but be reasonable. You have a business idea but you don’t have the skills to put together a website, nor the money to hire a professional web designer, but that’s okay. Instead of waiting and not making money while you wait use the wordpress platform and get your business website up and running.
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