Using Social Media

By: Felicia Pratt Ellis

In my last week’s article we talked a bit about blogging. I encouraged you to use the information you discovered while hanging out with your target audience to come up with a blog post. Were you able to do that? If you weren’t I suggest you go ahead and work on that this week. Today I want to talk to you about social media. I want to share with you how to use it as a tool to connect with your customers.

By now you figured out your target audience, you hung out with them a bit (please make sure you hang out with them on a regular basis), and now you’ve gathered information to create your first blog post. This blog post should be an answer to their question, a solution to their frustration and your audience should be able to implement, gain insight, or get a result from your post. If not, then you should take some time to think about why are you in business if you do not want to help solve their problems.

Once you have your post you want to get as many people in your target reading it and being helped by your information. In order to do this you should use social media. Now most of you may already be on various social media platforms and not sure what on earth to do with it, and how to leverage it. But for most working moms trying to accomplish their goal to become a work at home mom social media needs to be your best friend. With all that you have to do in the day your time is very limited. So you must use tools that can help leverage your time and you wisely. When used right social media can really set you are part and create a community of customer, clients, and prospects that you can tap into at your disposal.

Action Step

The first thing I would like you to do is find out which social media platforms your target audience is using. If they are on twitter, then focus on twitter, if they are on Facebook then focus on that.

Secondly, I want you to post that blog post on your social media platforms. Yeah you have it on your blog, but there a more people out there that are not subscribed to your blog that need this information as well.

Finally, repost it again. Make sure you post your blog post at different times of the day. I would even suggest posting your older posts as well.

Don’t forget that social media is supposed to be social. It’s definitely okay to post your articles, and your products and/services but remember the social part of social media. People are trying to connect with you and are trying to get to know you. If all you do is post about your product and services then they will begin to feel as if you only want them to buy something from them and no longer be a part of your community. But if you find a way to let engage them and let them feel like they are getting to know you, they will stay and eventually purchase what you have.

Felicia Pratt is an author, WordPress Enthusiast and a Social Media Fanatic that supports women entrepreneurs who run their business online. She helps them connect with their customers and build their online presence so they can increase their visibility and provide consistency in their branding and marketing efforts. Through various entrepreneurial endeavors, Felicia has finally found her niche empowering women by helping them leverage their content effectively through social media and blog content management.