When deciding on launching your Email Marketing Campaign you want to make sure you don’t come across as spammy. Meaning you don’t want to provide people with unwanted emails and/or advertising. In order to do this you can use a technique called Double Opt In or Confirmed Opt In. Some may say these steps are a bit repetitive but when it comes to your business you do not want someone reporting you, your business and your information as spam.
What is Double Opt In?
Double Opt-in is a method used basically asking subscribers to confirm they have opted in to receive your information. For example when you look in my sidebar you will see an opportunity to subscribe to my blog post via email. Once you have signed up, your first email from me will be an email asking you to confirm your opt-in. By confirming you are telling me that you did not accidentally type in your email address, but you really truely want the information that I have to offer. If this is true you click on the confirmation link and you are now all set to receive continuous information form me until you decide otherwise.
How Can I take advantage of this feature?
A variety of email newsletter services out there should have this feature. AWeber (my all time favorite) has had this feature for quite some time (if not always) and recently made it optional to use. Meaning you can turn on or off the confirmation feature. I have always used this feature and have received no complaints from subscribers. In fact I have yet to have any subscribers unsubscribe.
Do I really need to use this?
By not using this feature you will not kill your blog or your business. However it’s a way to show your subscribers that you do not like spam. Also let’s say someone did accidentally sign up for your newsletter. Since they chose not to opt-in they will not receive any emails from you. Now they cannot report you as spam. Also if you are giving your subscribers the information they want (meaning you did not promise them info on cakes, but will send them emails about travel) then your people are less likely to unsubscribe.
Having this feature is just an extra step that AWeber created to help the integrity of your business. For more information about how you can use this feature and other features in AWeber please check out AWeber Basics: Getting Acquainted With Your Autoresponder.
